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Paula Young: Products & Services

Paula Young is the world's leading retailer of wigs and hairpieces for women across North America! The company's mission is to provide beautiful, affordable hair solutions to give women the boost of confidence in themselves and their beauty. Wear wigs for medical hair loss or to change up personal style.

The products have high-quality features, such as:

There are various styles and colors of products at Paula Young. Categories of products are:

Selection of Wigs is extensive, with choices for women of:

Brands are:

For Hairpieces, brands available are:

Paula Young: Company Background

Paula Young has its headquarters in West Bridgewater, Massachusetts. The company is owned by SC Direct, Inc. SG Direct also owns,, and

Paula Young Wigs has provided wigs to thousands of women over 20 years. The company was first established in 1978 to meet women's wig and hairpiece needs. 

Paula Young hair fashions and add-ons are available at the factory store in West Bridgewater in addition to the website. Appointments are available for one-on-one consultations there.

Paula Young: Customer Feedback & Reviews

There are mixed reviews across the web for Paula Young. While some consumers rave about the products, others are unhappy with their customer service experiences.

At Consumer Affairs, Jean writes that she was charged a restocking fee for her refunded item:

"I purchased a wig in January, 2011 and returned it within the 30 day required period. The wig cost $33 plus $8.95 shipping and handling, a total of $41.95. My refund was $6.05. They charged me a restock fee of $19. I read the refund process and saw it said 30 days from shipping date."

"I didn't receive the item until 30 days of their so called shipping date. This company makes a profit on sick people that need a wig."

Another consumer, named "dissatisfied with service", writes at Boston Citysearch:

"Don't waste your money. I ordered a wig a week before I went out of town. I did not receive it before I left town for a week. Upon my return, I got the wig and was not satisfied with the quality."

At, there is a more positive review. Consumer "writinggal" writes that she likes the look of the wig and will be a "repeat customer":

"I ordered the “Emily” style in an auburn shade and really liked the way it looked and felt. It was very chic- at least, for me- and saved me a trip to the salon. All I have to do is just keep my own hair shampooed and clean and pop it under my wig when I go out."

"Paula Young Wigs truly deserves its stellar reputation, as far as I am concerned and I will definitely be a repeat customer."

Paula Young: Business Credibility & Trustworthiness

The BBB Profile for Paula Young falls under the header of owner SC Direct, Inc. The Better Business Bureau gives SC Direct a rating of A+. The business has been BBB Accredited since 2009. There have been 78 complaints closed with the BBB in the last three years; 27 complaints were closed in the last 12 months.

There is no mention on the website about awards or association memberships for the company. The Jaclyn Smith wigs are created by award-winning actress Jaclyn Smith and celebrity hair stylist Jose Eber. 

Online attention for Paula Young focuses on consumer reviews, sales at sites such as, and coupons. There is little media attention aside from these categories.

Paula Young: Website Popularity & Google Ranking

Paula Young has a three-month Global Traffic Rank of 133,877 on Alexa. The US rank is #28,641. The daily unique page views per user for are up 12% from the start of the three-month period. There is not historical data available for sites ranked below 100,000 daily page views per user.

The site analytics website Compete shows that had 200,316 unique visitors to its website in May 2012! The number is down by just over 33% from last year, yet still keeps Paula Young at the top of its competitive rank for similar sites. The site is trailed by, at 141.86K unique visitors for the month, and then at 31.56K.

Google's PageRank Checker lists at a four out of ten for its page rank.

Paula Young: Social Media Presence

The company has a blog, which is updated once every one to two weeks. As well, Paula Young has social media pages on Twitter and Facebook.

The Twitter profile @PaulaYoungWigs has 305 followers. There are Tweets from celebrity actress and designer Jaclyn Smith. Tweets are not regularly sent by the company and less than 700 Tweets have been sent as of today.

At Facebook, there is a larger social media presence. There are currently 2,259 Followers for the company. The profile page is updated regularly and there are reader interactions too.

The company does not have a Google+ page.

Paula Young: Website Security & Safety

Paula Young is currently secured by Norton Secured, as per the seal displayed on the homepage. The electronic checkout screens are secured by an "https://" connection.

Google's Safe Browsing Diagnostic Page for shows that this site is not currently listed as suspicious. The site has not hosted malicious software over the past 90 days or appeared to function as an intermediary for infecting any sites.

Paula Young: Pricing & Packages

Examples of current prices are:

For pricing, Wendy-michaels at LoveToKnow Hair writes that Paula Young's prices are made for any budget, as there is a wide range of length, brand, and materials for the wigs:

"Along with style, pricing is a major consideration when shopping at Paula Young Wigs. The prices run a wide range, depending on length, brand and materials. Human hair wigs are the most expensive wigs available, costing upwards of $145. Paula Young's site offers specials, including closeout items, for less than $30. There truly are wigs available for any budget!"

Paula Young: Shipping Rates & Policies

The company ships across the United States, as well as to Canada and to international destinations. US consumers have choice of Standard Delivery, Rush Delivery, or Overnight Delivery.

US consumers' shipping fees depend on shipping method and option chosen. Standard Delivery for the US has these charges:



$0.01 - $19.99


$20.00 - $29.99


$30.00 - $49.99


$50.00 - 74.99


$75.00 - $99.99



$150.00 or more


Delivery takes 7-10 business days, for the US Standard Delivery method. For Canadians, delivery takes 2-3 weeks.

International Delivery is $45 for one item and $10 for each additional item. The orders may also have tariffs, duties and/or taxes upon delivery; these fees are to be paid by the consumer. At Checkout, select country of destination from the drop-down list; there are too many countries to list here to which the country ships.

Paula Young: Payment Methods Accepted

For payment options, Paula Young offers the ability to pay for orders by credit card. Accepted credit cards are:

  • VISA
  • MasterCard
  • American Express
  • Discover

While many online competitors offer other payment options, this is the only method available at this website. The company would get a higher rating in this section if options such as PayPal, Debit Card, E-Check, or EbillMe were also available for consumers.

Paula Young: Returns, Refunds & Exchange Policy

Paula Young's Guarantee is that if a consumer is not completely satisfied with the purchase, the wig can be returned for exchange or refund within 30 days of the original date of shipment. Exchanges are shipped free of charge to consumers, however the company will not cover return shipping costs.

For refunds, Paula Young refunds only the purchase price of the returned item; there is no refund of shipping or processing insurance charges. 

Returns (whether refunds or exchanges) are generally processed and shipped within seven days. Paula Young asks that consumers allow up to four weeks total for turnaround as check refunds can take up to 21 days to process fully.

Paula Young: Product images & screenshots
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Comments (4)

Excellent work Christy.


Thanks for your review of Paula Young. The wigs look stylish and realistic.

Very well presented, as usual. Thank you.

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